With finances getting tighter and costs rising, it’s not surprising that so many families across Britain are having to make drastic changes to their lifestyles.
According to new research, one of the biggest changes many people are making is to the foods that they are choosing when they do their shopping.
The Big Money Index survey has revealed that nearly 25% of families across Britain who are in the above average earners category are struggling to make ends meet. This index which regularly interviews around 1500-2500 people each time has found that over the past three months, many of them are having to turn their back on branded goods and go for the branded option.
This bracket of people are those who are deemed ‘successful security’ and are generally in their 40s-50s and are married, generally with second homes. Not only are they making cut backs to their branded foods, but 17% said that they have been reducing their oil, gas and electricity usage.
It’s not just those in that category that are suffering with costs, but those who are around 50-60 (in the ‘exclusive lifestyles’ category) are also struggling. These are p
Read more…